A unique idea for a paper towel dispenser.
To generate more traffic to its website, Mexican free newspaper Mas Por Mas modified some paper towel dispensers so they can print out the latest real-time news.
They worked together with agency FCB Mexico to install printers inside selected paper towel dispensers, and connected them via WiFi to the paper’s daily newsfeed.
Everytime a person went to use the dispenser, it would print out the latest news on the paper towels. Using special powered ink, the printed news won’t leave any stains on the person’s hands.
On each print-out there was also a QR code that directs people to the newspaper’s website. According to the video below, the campaign was a success; unique visitors to the website increased by 37% in the first two weeks.
Watch the video below to find out more.